Research shows GenZ is the most diverse generation yet. They're radically inclusive, they value transparency and they are digital natives. Mary Sterenberg, assistant professor of communication and clinical faculty, at Ohio State University, joins the podcast to discuss how these attributes are setting up Generation Z to continue to be a voice for purpose-led business. We discuss the characteristics of this generation, their views on sustainability and diversity, equity and inclusion, and what brands can do to attract GenZ both as customers and as employees.
In this episode, Mary Sterenberg joins the show for a discussion about purpose and GenZ. During the conversation, Mary references a few studies we both reviewed before the interview. You can find them below:
This episode includes a thoughtful discussion about:
Lastly, during the episode, Karen cites the following quote from Peter McGuinness, the President and Chief Operating Officer at Chobani: "The leaders of tomorrow more and more recognize that having a strong mind and a big heart is where you need to be."
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Are you curious about building a purpose-driven business? Are you a business leader who is choosing to use your business to create a positive impact on those around you? Or, do you just want to know a little more about this thing called purpose?
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